Selected Work - 14+ years of development right across the stack

Single-handedly built Flyt's private aviation booking platform from concept to deployment, including a sophisticated API with proprietary aircraft selection algorithms. Developed both customer-facing interfaces and comprehensive operator dashboards. Successfully delivered multiple iterations, now leading a complete replatforming using cutting-edge technologies to enhance performance and scalability.

Engineered a groundbreaking content syndication ecosystem for Samsung that revolutionized their marketing capabilities. The solution centers on a lightweight yet powerful custom web element that enables any retail partner worldwide to effortlessly integrate Samsung's dynamically managed content with minimal technical overhead.

Developed an intelligent injection script that serves as the cornerstone of Samsung's content strategy, enabling marketing teams to create, preview, and deploy sophisticated branded experiences directly to partner websites. This enterprise-grade solution includes advanced caching strategies, multi-language support, and comprehensive analytics integration—all while maintaining exceptional performance standards across diverse technical environments.

Partnered with Hutch Games, an industry-leading mobile game development studio with millions of players worldwide, to transform their fragmented administrative infrastructure.

Architected and implemented a comprehensive multi-tenant platform that consolidated multiple isolated admin portals into a unified system. This solution delivered consistent user experience, standardized functionality, and simplified onboarding for new game titles—significantly reducing development overhead while enhancing operational efficiency for game management teams.

Built the entire Cover Ninja platform from inception, creating a specialized marketplace connecting fitness instructors with last-minute class coverage opportunities. Established integrated payment processing, and proprietary automated matching algorithms.

The NHS Future Focused Finance Maturity Tool revolutionized financial planning for Trust managers across the UK healthcare system. I was tasked with analyzing and replacing an unwieldy, multi-tabbed Excel spreadsheet that had become a significant pain point for healthcare finance teams nationwide. Through careful analysis and thoughtful reimagining of the user experience, I developed a sophisticated yet intuitive online platform that not only replicated the necessary calculations but dramatically improved usability, data integrity, and decision-making capabilities.

Architected and implemented an exclusive digital marketplace showcasing custom Eastpak backpacks designed by celebrated artists including Jean Paul Gaultier. This 24-hour live auction event created competitive bidding experiences for each unique piece, with all proceeds benefiting Designers Against AIDS charity.

Engineered the complete auction ecosystem from the ground up, including a responsive React-based frontend and a robust Node.js backend with real-time websocket technology. The platform delivered flawless performance under high-traffic conditions, successfully processing hundreds of competitive bids with zero downtime during this high-profile charity initiative.

Created a cutting-edge marketing showcase for Wrangler Europe's Leatherman collection that transformed conventional product marketing into an immersive digital experience. This sophisticated implementation featured section-based viewport snapping with distinct animation sequences for each product narrative.

Developed a pioneering technical solution that addressed the inherent performance challenges of animation-heavy web experiences. By implementing innovative DOM management techniques that dynamically loaded and unloaded content based on viewport proximity, I delivered a seamless, high-performance experience that showcased both the premium nature of the Leatherman collection and technical excellence in frontend development.

Created a portfolio of sophisticated digital platforms for Universal Music's premier artists, each designed to extend their unique creative vision into the digital realm. These artist-specific microsites required both engaging fan-facing experiences and robust backend systems that empowered artists to maintain direct control over their digital presence.

Each platform featured meticulously crafted frontends that translated album artwork and artistic aesthetics into interactive digital environments. These experiences were brought to life through advanced JavaScript implementations, creating signature animations and interactions that reinforced each artist's distinctive identity while delivering exceptional user experiences across all devices.