Case Study - Samsung Content Syndication Platform

Project Overview

Samsung faced a significant marketing challenge: how to maintain brand consistency and content freshness across multiple retail partner websites while empowering their marketing teams to rapidly deploy campaigns without technical bottlenecks. The solution required a sophisticated technical architecture that could bridge the gap between Samsung's content creation processes and diverse retailer environments worldwide.

I was engaged to architect and implement a comprehensive content syndication platform that would transform Samsung's digital marketing capabilities. The resulting system enables marketing teams to create rich, interactive content experiences in Contentful that automatically deploy to retail partner websites through a proprietary injection mechanism. What began as a targeted solution for standalone content pages evolved into an enterprise platform supporting complete microsites, individual components, and dynamic product showcases—all while maintaining exceptional performance standards and seamless integration regardless of the partner's technical environment.

What I Delivered