Case Study - Samsung Content Syndication Platform

Architected and implemented a sophisticated cross-platform content distribution system enabling Samsung to seamlessly deploy centrally-managed marketing campaigns across thousands of retailer websites worldwide while maintaining brand consistency and performance.

Client
Samsung via iSiteTV ltd
Year
2024
Service
Full Stack Development, DevOps

Gary is great, his work is always impressive and his solutions very intuitive. He is easy to communicate with and generally just did a very good job on our project.

Antonia Gedin (Samsung)
Product Marketing Manager

Project Overview

Samsung faced a significant marketing challenge: how to maintain brand consistency and content freshness across multiple retail partner websites while empowering their marketing teams to rapidly deploy campaigns without technical bottlenecks. The solution required a sophisticated technical architecture that could bridge the gap between Samsung's content creation processes and diverse retailer environments worldwide.

I was engaged to architect and implement a comprehensive content syndication platform that would transform Samsung's digital marketing capabilities. The resulting system enables marketing teams to create rich, interactive content experiences in Contentful that automatically deploy to retail partner websites through a proprietary injection mechanism. What began as a targeted solution for standalone content pages evolved into an enterprise platform supporting complete microsites, individual components, and dynamic product showcases—all while maintaining exceptional performance standards and seamless integration regardless of the partner's technical environment.

What I Delivered

  • Custom Web Element

    AngularTS/JSRecursion AlgorithmCustom Web ElementSCSSContentful API
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  • Authenticated Content Preview App

    Next.js/ReactTS/JSTailwindscssJWT AuthenticationContentful API
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  • Contentful Request Proxy Service

    Node.jsNest.js/Express.jsTS/JSAzure Redis CacheAuth LayerContentful API
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  • Private Node Package

    Azure ArtefactsSemantic VersioningAngularTS/JSRecursion AlgorithmSCSSContentful API
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  • Streamlined CI/CD Solution

    AngularContentful API
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I was most impressed with the breadth of your knowledge and the speed at which you were able to deliver. You undestood the requirements in no time and delivered a solution that was both performant and scalable. I would highly recommend you to anyone looking for a developer who can deliver.

Fenton Farthing (iSiteTV)
Managing Director, CTO

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