Case Study - Wrangler Leatherman Immersive Experience
Engineered a performance-optimized interactive marketing experience showcasing Wrangler's premium Leatherman collection through innovative scroll animations and viewport-aware rendering—pushing the boundaries of browser capabilities while maintaining exceptional performance.
- Client
- Wrangler
- Year
- 2014
- Service
- Front-End Development
You always delivered great solutions to whatever the UX/UI team gave you and Wrangler Leatherman was no exception. Your idea to set a vertical boundary 3 times the viewport height, outside of which the complex UI sections would be removed from the DOM, thus saving memory and CPU, really allowed the design to come to life.
Lead Developer
Project Overview
Wrangler Europe challenged me to create a digital showcase for their premium Leatherman collection that would elevate their e-commerce presence beyond conventional product listings. The ambitious design called for a series of immersive, viewport-spanning sections—each with distinct animation sequences and interactive elements that would reveal the unique qualities of the Leatherman products as users navigated through the experience.
This project presented significant technical hurdles: delivering visually rich, animation-heavy content while maintaining smooth performance across a variety of devices. I recognized that conventional implementation approaches would result in memory-intensive pages with deteriorating performance as users scrolled. Drawing on my expertise in front-end optimization, I developed an innovative solution that dynamically managed the DOM based on viewport proximity—loading animation sequences only when needed and unloading them when users navigated away. This approach ensured smooth, responsive interactions throughout the experience while enabling the creative vision to be fully realized without technical compromise.
What I Delivered
Responsive Scroll Animation Web Page
Vanilla JSScroll Animation LibSCSSMore Details