Case Study - Digital Experiences for Global Music Icons

Project Overview

While at Retrofuzz, I led the technical development of premium digital platforms for Universal Music's roster of iconic artists, including Paul McCartney, Lana Del Rey, Noel Gallagher, and Franz Ferdinand. These projects represented a unique intersection of artistic vision and technical innovation, requiring solutions that would satisfy both the exacting standards of world-famous musicians and the expectations of their global fanbase.

Each project demanded a dual-focused approach: creating visually striking, highly interactive frontends that captured each artist's distinct aesthetic, while simultaneously building intuitive content management systems that gave artists and their teams direct control over their digital presence. The frontend experiences were meticulously designed to reflect album artwork and artistic direction, requiring sophisticated custom JavaScript implementations to achieve unique animations, transitions, and interactive elements that reinforced brand identity while ensuring optimal performance across all devices.

What I Delivered