Case Study - Digital Experiences for Global Music Icons
Developed innovative digital platforms for world-renowned artists including Paul McCartney, Lana Del Rey, Noel Gallagher, and Franz Ferdinand—translating distinctive artistic identities into immersive web experiences while enabling direct artist control through custom content management systems.
- Client
- Universal Music via Retrofuzz
- Year
- 2012-2015
- Service
- Full Stack Development, DevOps

I've never known anyone to put mushroom powder and coconut blossom nectar in their brews but his implementations of our designs were always really creative and well thought out. He was always able to come up with solutions to tricky design problems and was a pleasure to work with.

Lead Designer
Project Overview
While at Retrofuzz, I led the technical development of premium digital platforms for Universal Music's roster of iconic artists, including Paul McCartney, Lana Del Rey, Noel Gallagher, and Franz Ferdinand. These projects represented a unique intersection of artistic vision and technical innovation, requiring solutions that would satisfy both the exacting standards of world-famous musicians and the expectations of their global fanbase.
Each project demanded a dual-focused approach: creating visually striking, highly interactive frontends that captured each artist's distinct aesthetic, while simultaneously building intuitive content management systems that gave artists and their teams direct control over their digital presence. The frontend experiences were meticulously designed to reflect album artwork and artistic direction, requiring sophisticated custom JavaScript implementations to achieve unique animations, transitions, and interactive elements that reinforced brand identity while ensuring optimal performance across all devices.
What I Delivered
Responsive Web App
ReactJSGoogle Maps APISCSSMore DetailsNode.js API
Express.jsNODE.JSGoogle Maps APISCSSMore Details